Privacy Policy
Last Updated: 03/03/2026
RunwayHer ("we", "us", "our") is committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website, make a purchase, or interact with our services.
By using our website, you consent to the practices described in this policy.
Information We Collect
Information You Provide Directly
- Account registration details (name, email address, password)
- Shipping and billing addresses
- Payment information (processed securely through our payment providers — we do not store full card details)
- Contact information provided through enquiries, live chat, WhatsApp, or email
- Preferences and communications related to our VIP programme
- Any other information you choose to provide
Information Collected Automatically
- Device and browser information (IP address, browser type, operating system)
- Usage data (pages visited, time spent on site, click patterns)
- Location data (country and region based on IP address, used for currency display and regional content)
- Cookies and similar tracking technologies (see Section 6)
Information From Third Parties
- Payment verification data from our payment processors
- Shipping and delivery data from our logistics partners
- Analytics data from third-party tools used to improve our services
How We Use Your Information
We use your personal information for the following purposes:
- To process and fulfil your orders, including shipping and delivery
- To manage your account and provide customer support
- To communicate with you about your orders, enquiries, and account activity
- To send marketing communications where you have opted in, including newsletters, new arrivals, and promotional offers
- To administer our VIP programme and provide personalised services
- To improve our website, products, and services through analytics
- To detect and prevent fraud and unauthorised activity
- To comply with legal obligations and enforce our terms
Legal Basis for Processing
We process your personal data on the following legal grounds:
- Contract: To fulfil our obligations when you place an order or create an account
- Consent: For marketing communications and non-essential cookies
- Legitimate Interest: To improve our services, prevent fraud, and personalise your experience
Legal Obligation: To comply with applicable laws and regulations
Sharing Your Information
We do not sell your personal information. We may share your data with the following categories of trusted third parties:
- Payment Processors: To securely process your transactions
- Shipping & Logistics Partners: To deliver your orders
- Technology & Analytics Providers: To maintain and improve our website and services
- Marketing Platforms: To deliver communications you have opted into
- Legal & Regulatory Authorities: Where required by law or to protect our rights
All third-party partners are bound by data protection agreements and are only permitted to use your data for the purposes we specify.
International Data Transfers
As we serve customers globally, your personal data may be transferred to and processed in countries outside your country of residence. Where such transfers occur, we ensure appropriate safeguards are in place, including standard contractual clauses and other mechanisms approved by relevant data protection authorities.
Cookies
Our website uses cookies and similar technologies to enhance your browsing experience, analyse site traffic, and personalise content. You can manage your cookie preferences through your browser settings or our cookie consent tool.
For more information, please refer to our Cookie Policy .
Data Retention
We retain your personal data for as long as is necessary to fulfil the purposes outlined in this policy, or as required by law. Specifically:
- Account data: Retained for the duration of your account plus 2 years after closure
- Order data: Retained for 7 years for tax and legal compliance
- Marketing data: Retained until you withdraw consent or unsubscribe
- Analytics data: Retained in anonymised form indefinitely
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Rectification: Request correction of inaccurate or incomplete data
- Erasure: Request deletion of your personal data, subject to legal retention requirements
- Restriction: Request that we limit the processing of your data
- Portability: Request your data in a structured, machine-readable format
- Objection: Object to processing based on legitimate interests or direct marketing
- Withdraw Consent: Withdraw consent for marketing communications at any time
To exercise any of these rights, please contact us at privacy@runwayher.com. We will respond to your request within 30 days.
Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encryption of data in transit and at rest, secure payment processing, access controls, and regular security assessments.
Children's Privacy
Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.
Changes To This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us
Email: privacy@runwayher.com
Address: 1309 Coffeen Ave, Sheridan, Wyoming 82801, United States